Unveiling Your Business 'Por Qué': The Power of Purpose and Meaning for Brujitas on a Mission

When it comes to business success, there is one secret ingredient that lies at the heart of every thriving venture: a clear, well-defined purpose. This core principle is especially crucial for Latina-owned businesses like Brujitas on a Mission, where our roots, heritage, and culture intertwine with our entrepreneurial spirits.

A remarkable Latina author, Sandra Cisneros, once noted, "I always tell people that I became a writer not because I went to school but because my mother took me to the library. I wanted to become a writer so I could see my name in the card catalog." Sandra found her purpose and meaning early on, and this connection between her values and her work fueled her success. Just as it did for Sandra, discovering our 'por qué' - our why - can significantly impact our business outcomes.

In our quest for business growth and success, we often focus on what we do and how we do it. However, diving deeper to understand why we do what we do can be a game-changer. Our 'why' is our purpose, the core reason we're driven to provide our unique products or services. It's our calling, the spark that fuels our entrepreneurial spirits and gives meaning to our efforts.

When we align our business with our purpose, we not only stand out from the crowd but also resonate deeply with our customers. They feel our passion, dedication, and commitment, and they're more likely to align with us because they share or appreciate our values.

Consider the profound insights from Laura Gomez, a successful Latina entrepreneur and author. She has always emphasized the importance of living out one's values: "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. The only way to do great work is to love what you do."

Your 'why' gives your business a soul. It ensures that your business is not just a means to an end - profit - but a platform to impact lives, communities, and ultimately, the world. Our Latino heritage already embeds this concept into our upbringing. The idea of 'familia' and community is central to our lives, and when transferred into business, it can foster an incredibly powerful and loyal customer base.

Now, how do you align your values with your business?

Start by identifying your core values. What matters most to you? These could be things like integrity, resilience, passion, community, creativity, or empowerment. Once you've identified these, reflect on how they show up in your business. Are they apparent in your brand messaging? Do they influence your decision-making process? Are they mirrored in the way you interact with customers?

Your values should not just be words on paper. They should be the lifeblood of your business, permeating every aspect of it, from your mission statement to your daily operations.

In her book "Leapfrog: The New Revolution for Women Entrepreneurs," Nathalie Molina Niño, a formidable Latina author and entrepreneur, explains, "Our cultures, histories, and life experiences shape our worldviews and, therefore, shape the kinds of companies we build, the kinds of solutions we seek and find."

In essence, when your business aligns with your values, it serves as an authentic representation of who you are. It becomes a beacon for others who share or support these values, creating a loyal and committed customer base. It's not just about selling a product or service; it's about creating a community of people who believe in what you believe.

In conclusion, your 'why' is the cornerstone of your business. It gives your venture a purpose that extends beyond profit, imbuing it with meaning. Your values, on the other hand, are the guiding principles that keep you rooted in your purpose. They ensure that your business is more than just a transactional entity. It's a force for good, a platform for change, a community, a familia. As Latina entrepreneurs, we must embrace our 'por qué' and let it shine through our businesses.

Only then will we truly succeed in creating enterprises that are not just profitable, but also meaningful and impactful. We are Brujitas on a Mission, after all. Our mission is not just to succeed, but to make a difference. And it all starts with understanding our 'why.'